Ed Fowkes

People spend their lives trying to make sense of systems they cannot fully see. For founders, those of us trying to run a business, markets move, technologies emerge, competitors rise, margins tighten and audiences shift. Looking in, some businesses seem to catch momentum effortlessly while others push endlessly uphill for very little reward. The natural instinct is to explain these outcomes through talent, intelligence, discipline or luck. While there are always elements of those, they do not

As AI removes friction from execution, the limiting factor becomes: What are we fighting for? What matters most right now? What does good actually look like? This kind of judgement is actually the thing that successful entrepreneurs have always been good at. Those of us with an abundant mindset have always managed to leverage others into action, and achieved strangely unbelievable things in the process.

Those of us whose minds wish to wander, need guardrails in order to achieve results that make an intentionally positive difference alongside the freedom to maintain happiness. Without these we can easily find ourselves becoming lost souls swimming in a fish bowl. And it is often surprising, for the less creative, just how much benefit ‘playtime’ can bring. Did you know that Post-it Notes, a multi-billion dollar product, came from playing around with something already deemed useless?